The 2025 International Livestock Congress will be held March 4-5, 2025, in Houston, Texas, during the Houston Livestock Show & Rodeo. This year's topic will be "Effectively Communicating Sound Science and the Value of Animal Agriculture to Society."
Stay tuned for registration details for the 2025 International Livestock Congress!
NRG Center
1 Fannin Street, Houston, TX 77054
NRG Center events utilize Gate 10 on the corner of Kirby and McNee.
Hotel block information coming soon
2025 International Livestock Congress
EFFECTIVELY COMMUNICATING SOUND SCIENCE AND THE VALUE OF ANIMAL AGRICULTURE TO SOCIETY
| TUESDAY, March 4, 2025 | |||
|---|---|---|---|
| 1:30-2:00 pm | Registration | ||
| 2:00-2:15 pm |
Welcome James O. Reagan, Ph.D., Chairman, International Stockmen’s Educational Foundation, J&M Dorpers, Fort Collins, CO Chris Boleman, C.E.O., Houston Livestock Show and Rodeo Randy Pauly, Chair, International Committee, Houston Livestock Show and Rodeo |
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| Overview of Issues Facing Livestock and Meat Industries | |||
| 2:15-2:20 pm | Moderator: Mohammad Koohmaraie, PhD, CEO Meat Division, IEH Laboratories and Consulting Group | ||
| 2:20-2:40 pm | Role of Meat in Global Diet Health Frederic Leroy, PhD, Professor, Bio-Engineering Dept., University of Brussels, Belgium | ||
| 2:40-3:00 pm | Sustainable Livestock Production Kim Stackhouse-Lawson, PhD, Director, AgNext, Professor, Dept of Animal Science, Colorado State Unversity, Ft. Collins, CO | ||
| 3:00-3:20 pm | Role of Science in Society Keith Belk, PhD, Professor, Dept of Animal Science, Colorado State University, Ft. Collins, CO | ||
| 3:20-3:40 pm | Addressing Issues through the Protein Pact Eric Mittenthal, PhD, Chief Strategy Officer, Meat Institute, Washington, DC | ||
| 3:40-4:10 pm | Speaker Panel Q&A Frederic Leroy, Kim Stackhouse-Lawson, Keith Belk, Eric Mittenthal | ||
| 4:10-4:30 pm | Wrap-up and preview tomorrow Justin Ransom, PhD, Sr. Director, Sustainable Food Strategy, Tyson Foods, Springdale, AR | ||
| 4:30-5:30 pm | Student Fellows Informal Mixer with ISEF Board of Directors and honored guests | ||
| 5:30-7:00 pm | International Committee Reception (followed by rodeo) | ||
| WEDNESDAY, March 5, 2025 | |||
|---|---|---|---|
| 7:00-7:55 am | Continental Breakfast | ||
| Effectively Communicating the Right Message to the Right Audience | |||
| 7:55-8:00 am | Moderator: Miriam Martin, PhD, Director, Animal Health and Welfare, Meat Institute, Washington, DC | ||
| 8:00-8:30 am | Truth, Trust and Science - How to Maximize Impact on the Public Discussion of Meat and Livestock Charlie Arnot, CEO, Center for Food Integrity, Kansas City, MO | ||
| 8:30-9:30 am | Communication Basics – Panel of all Speakers | ||
| 9:30-10:00 am | Audience Segmentation Analysis Laura Fischer, PhD, Assistant Professor, Dept of Agriculture Education and Communications, Texas Tech University, Lubbock, TX | ||
| 10:00-10:30 am | Break/Interaction with Student Fellows | ||
| 10:30-11:00 am | National Cattlemen’s Beef Association Crisis Preparedness and Consumer Communications Hillary Makens, PhD, Senior Executive Director, Issues Management & Public Relations, NCBA, Centennial, CO | ||
| 11:00-11:30 am | Consumer Perceptions of Meat and Livestock Issues Michael Uetz, Principal/Owner, Midan Marketing, Chicago, IL | ||
| 11:30 am-12:00 pm | International Communications Perspective Annaline Padayachee, PhD, Director, Laetatio Pty Ltd, Brisbane, Australia | ||
| 12:00-1:25 pm | Lunch + Student Fellows Recognition and interactions | ||
| 1:25-1:30 pm | Moderator: Mindy Brashears, PhD, Horn Professor and Director of the International Center for Food Industry Excellence, Texas Tech University, Lubbock, TX | ||
| 1:30-2:15 pm | Media Training Melissa San Miguel, President, Red Flag USA, Washington, DC | ||
| 2:15-3:45 pm | Engage Training to Effectively Connect Consumer with Food Charlie Arnot, CEO, Center for Food Integrity, Kansas City, MO | ||
| 3:45-4:00 pm | Break and Networking | ||
| 4:00-4:30 pm | Summary/Call to Action Alexa Lamm, PhD, Professor of Science Communication, Dept of Agricultural Leadership, Education and Communication, University of Georgia | ||
| 4:30-5:00 pm | Closeout Jason Strong, PhD, Australia | ||
| 5:00-6:00 pm | Student Fellow Interaction and Program Feedback with ISEF Board of Directors | ||