The 2025 International Livestock Congress will be held March 4-5, 2025, in Houston, Texas, during the Houston Livestock Show & Rodeo. This year's topic will be "Effectively Communicating Sound Science and the Value of Animal Agriculture to Society."
NRG Center
1 Fannin Street, Houston, TX 77054
NRG Center events utilize Gate 10 on the corner of Kirby and McNee.
Hotel
The Hilton Garden Inn - Houston Medical Center/Houston Museum District
6840 Almeda Rd @ Holcombe Blvd
Houston, Texas 77030
Book here with discount code: International Livestock Congress
2025 International Livestock Congress
EFFECTIVELY COMMUNICATING SOUND SCIENCE AND THE VALUE OF ANIMAL AGRICULTURE TO SOCIETY
| TUESDAY, March 4, 2025 | |||
|---|---|---|---|
| 1:30-2:00 pm | Registration | ||
| 2:00-2:15 pm |
Welcome James O. Reagan, Ph.D., Chairman, International Stockmen’s Educational Foundation, J&M Dorpers, Fort Collins, CO Chris Boleman, C.E.O., Houston Livestock Show and Rodeo Randy Pauly, Chair, International Committee, Houston Livestock Show and Rodeo |
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| Overview of Issues Facing Livestock and Meat Industries | |||
| 2:15-2:20 pm | Moderator: Mohammad Koohmaraie, PhD, CEO Meat Division, IEH Laboratories and Consulting Group | ||
| 2:20-2:40 pm | Role of Meat in Global Diet Health Frederic Leroy, PhD, Professor, Bio-Engineering Dept., University of Brussels, Belgium | ||
| 2:40-3:00 pm | Sustainable Livestock Production Pedro Carvalho, PhD, Assistant Professor and Feedlot Specialist, AgNext, Dept of Animal Science, Colorado State Unversity, Ft. Collins, CO | ||
| 3:00-3:20 pm | Role of Science in Society Keith Belk, PhD, Professor, Dept of Animal Science, Colorado State University, Ft. Collins, CO | ||
| 3:20-3:40 pm | Addressing Issues through the Protein Pact Eric Mittenthal, PhD, Chief Strategy Officer, Meat Institute, Washington, DC | ||
| 3:40-4:10 pm | Speaker Panel Q&A Frederic Leroy, Pedro Carvalho, Keith Belk, Eric Mittenthal | ||
| 4:10-4:30 pm | Wrap-up and preview tomorrow Justin Ransom, PhD, Sr. Director, Sustainable Food Strategy, Tyson Foods, Springdale, AR | ||
| 4:30-5:30 pm | Student Fellows Informal Mixer with ISEF Board of Directors and honored guests | ||
| 5:30-7:00 pm | International Committee Reception (followed by rodeo) | ||
| WEDNESDAY, March 5, 2025 | |||
|---|---|---|---|
| 7:00-7:55 am | Continental Breakfast | ||
| Effectively Communicating the Right Message to the Right Audience | |||
| 7:55-8:00 am | Moderator: Miriam Martin, PhD, Scientific Project Manager, Foundation for Food & Agriculture Research, Washington, DC | ||
| 8:00-8:30 am | Truth, Trust and Science - How to Maximize Impact on the Public Discussion of Meat and Livestock Charlie Arnot, CEO, Center for Food Integrity, Kansas City, MO | ||
| 8:30-9:00 am | Communicating to the Needs of Your Audience Laura Fischer, PhD, Assistant Professor and Director for the Center for Agriscience Communications, Dept of Agriculture Education and Communications, Texas Tech University, Lubbock, TX | ||
| 9:00-9:30 am | National Cattlemen’s Beef Association Crisis Preparedness and Consumer Communications Hillary Makens, PhD, Senior Executive Director, Issues Management & Public Relations, NCBA, Centennial, CO | ||
| 9:30-10:00 am | How To Talk So Consumers Will Listen: Effectively Communicating the Value of Meat Michael Uetz, Principal/Owner, Midan Marketing, Chicago, IL | ||
| 10:00-10:30 am | Break/Interaction with Student Fellows | ||
| 10:30-10:35 am | Moderator: Mindy Brashears, PhD, Horn Professor and Director of the International Center for Food Industry Excellence, Texas Tech University, Lubbock, TX | ||
| 10:35-11:05 am | International Communications Perspectives: Challenging the position of farmers, commodities and nutrition with a whole food systems approach Anneline Padayachee, PhD, Director, Laetatio Pty Ltd, Brisbane, Australia | ||
| 11:05-12:00 pm | Understanding and navigating today's media landscape Melissa San Miguel, President, Red Flag USA, Washington, DC | ||
| 12:00-1:30 pm | Lunch + Student Fellows Recognition and interactions | ||
| 1:30-3:00 pm | Engage Training to Effectively Connect Consumer with Food Charlie Arnot, CEO, Center for Food Integrity, Kansas City, MO | ||
| 3:00-3:30 pm | Break and Networking | ||
| 3:30-4:30 pm | Q&A Panel with the Speakers Charlie Arnot, Laura Fischer, Hillary Makens, Michael Uetz, Anneline Padayachee, Melissa San Miguel, Alexa Lamm | ||
| 4:30-5:00 pm | Making a Global Commitment to Effective Communication Alexa Lamm, PhD, Professor of Science Communication, Dept of Agricultural Leadership, Education and Communication, University of Georgia | ||
| 5:00-6:00 pm | Student Fellow interaction and program feedback with ISEF Board of Directors | ||