The 2025 International Livestock Congress will be held March 4-5, 2025, in Houston, Texas, during the Houston Livestock Show & Rodeo. This year's topic will be "Effectively Communicating Sound Science and the Value of Animal Agriculture to Society."
NRG Center
1 Fannin Street, Houston, TX 77054
NRG Center events utilize Gate 10 on the corner of Kirby and McNee.
Hotel
The Hilton Garden Inn - Houston Medical Center/Houston Museum District
6840 Almeda Rd @ Holcombe Blvd
Houston, Texas 77030
Book here with discount code: International Livestock Congress
2025 International Livestock Congress
EFFECTIVELY COMMUNICATING SOUND SCIENCE AND THE VALUE OF ANIMAL AGRICULTURE TO SOCIETY
| TUESDAY, March 4, 2025 | |||
|---|---|---|---|
| 1:30-2:00 pm | Registration | ||
| 2:00-2:15 pm |
Welcome James O. Reagan, Ph.D., Chairman, International Stockmen’s Educational Foundation, J&M Dorpers, Fort Collins, CO Chris Boleman, C.E.O., Houston Livestock Show and Rodeo Randy Pauly, Chair, International Committee, Houston Livestock Show and Rodeo |
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| Overview of Issues Facing Livestock and Meat Industries | |||
| 2:15-2:20 pm | Moderator: Mohammad Koohmaraie, PhD, CEO Meat Division, IEH Laboratories and Consulting Group | ||
| 2:20-2:40 pm | Role of Meat in Global Diet Health Frederic Leroy, PhD, Professor, Bio-Engineering Dept., University of Brussels, Belgium | ||
| 2:40-3:00 pm | Sustainable Livestock Production Kim Stackhouse-Lawson, PhD, Director, AgNext, Professor, Dept of Animal Science, Colorado State Unversity, Ft. Collins, CO | ||
| 3:00-3:20 pm | Role of Science in Society Keith Belk, PhD, Professor, Dept of Animal Science, Colorado State University, Ft. Collins, CO | ||
| 3:20-3:40 pm | Addressing Issues through the Protein Pact Eric Mittenthal, PhD, Chief Strategy Officer, Meat Institute, Washington, DC | ||
| 3:40-4:10 pm | Speaker Panel Q&A Frederic Leroy, Kim Stackhouse-Lawson, Keith Belk, Eric Mittenthal | ||
| 4:10-4:30 pm | Wrap-up and preview tomorrow Justin Ransom, PhD, Sr. Director, Sustainable Food Strategy, Tyson Foods, Springdale, AR | ||
| 4:30-5:30 pm | Student Fellows Informal Mixer with ISEF Board of Directors and honored guests | ||
| 5:30-7:00 pm | International Committee Reception (followed by rodeo) | ||
| WEDNESDAY, March 5, 2025 | |||
|---|---|---|---|
| 7:00-7:55 am | Continental Breakfast | ||
| Effectively Communicating the Right Message to the Right Audience | |||
| 7:55-8:00 am | Moderator: Miriam Martin, PhD, Director, Animal Health and Welfare, Meat Institute, Washington, DC | ||
| 8:00-8:30 am | Truth, Trust and Science - How to Maximize Impact on the Public Discussion of Meat and Livestock Charlie Arnot, CEO, Center for Food Integrity, Kansas City, MO | ||
| 8:30-9:30 am | Communication Basics – Panel of all Speakers | ||
| 9:30-10:00 am | Audience Segmentation Analysis Laura Fischer, PhD, Assistant Professor, Dept of Agriculture Education and Communications, Texas Tech University, Lubbock, TX | ||
| 10:00-10:30 am | Break/Interaction with Student Fellows | ||
| 10:30-11:00 am | National Cattlemen’s Beef Association Crisis Preparedness and Consumer Communications Hillary Makens, PhD, Senior Executive Director, Issues Management & Public Relations, NCBA, Centennial, CO | ||
| 11:00-11:30 am | How To Talk So Consumers Will Listen: Effectively Communicating the Value of Meat Michael Uetz, Principal/Owner, Midan Marketing, Chicago, IL | ||
| 11:30 am-12:00 pm | International Communications Perspective Annaline Padayachee, PhD, Director, Laetatio Pty Ltd, Brisbane, Australia | ||
| 12:00-1:25 pm | Lunch + Student Fellows Recognition and interactions | ||
| 1:25-1:30 pm | Moderator: Mindy Brashears, PhD, Horn Professor and Director of the International Center for Food Industry Excellence, Texas Tech University, Lubbock, TX | ||
| 1:30-2:15 pm | Does the “News” Matter Anymore Melissa San Miguel, President, Red Flag USA, Washington, DC | ||
| 2:15-3:45 pm | Engage Training to Effectively Connect Consumer with Food Charlie Arnot, CEO, Center for Food Integrity, Kansas City, MO | ||
| 3:45-4:00 pm | Break and Networking | ||
| 4:00-4:30 pm | Summary/Call to Action Alexa Lamm, PhD, Professor of Science Communication, Dept of Agricultural Leadership, Education and Communication, University of Georgia | ||
| 4:30-5:00 pm | Closeout Jason Strong, Australia | ||
| 5:00-6:00 pm | Student Fellow Interaction and Program Feedback with ISEF Board of Directors | ||